Your marketing materials are often the first impression people get of your company. Your materials should make people think, WOW! If a person picks up your brochure or logs onto your website, what will they think about the quality of YOUR services?

Here are some tips:

• Don’t hand out a homemade business card.
• Don’t try to cram every bit of possible information onto your business card.
• Don’t print out your own marketing materials.
• Go to a professional designer to create your marketing materials.
• Make sure all of your links on your website work.
• Add your website URL to all of your printed materials.
• Avoid clipart in your printed materials and don’t use animated .gifs on your website.
• Make sure your materials are consistent.

Professional, high-quality marketing tools will move your prospects closer to making a purchase. Remember, if a prospective customer views your materials as unprofessional or confusing, you will lose them to a competitor. If you want more business, make sure your materials are remarkable!

ACTION ITEM: Take a look at your marketing materials. If they aren’t projecting your best image, it’s time to invest money in getting them overhauled!

Hugs, Wendy Maynard
Your friendly marketing maven

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Please feel free to click on the Comments section below a blog to submit your thoughts, questions, musings, and anecdotes.

I’d love to hear from you.

Hugs, Wendy
Your friendly marketing maven

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Here is a picture of me looking at the camera. Now you know what I look like if you didn’t already. Hi-diddly-doooo, nice to meet me!

Hugs, Wendy
Your friendly marketing maven

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Welcome to Wendy Writes, your home for Kinetic Ideas.

I will be posting here most days with tips, stories, and whatever I feel like to help you with your marketing and business success. Please feel free to comment.

Hugs, Wendy, your friendly marketing maven

P.S. If you haven’t ever visited our business site, check it out at: Kinesis, Inc.

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