If you are marketing to an older audience, don’t discount the value of a website. According to recent Pew surveys, the number of online seniors jumped by 47% between 2000 and 2004. There are about 8 million “silver surfers” (22% of Americans) who are age 65 or older using the Internet. About 58% of Americans ages 50 to 64 say they surf the Net.

Of wired seniors, 69% go online on a typical day, compared with only 56% of all Internet users. Silver surfers report using the Internet to stay in touch with family and friends, using e-mail or sending online greeting cards. Seniors report several other key reasons for using the Internet, including:

* To stay current with news and events

* To look up health or medical information

* To research products or services to purchase offline

* To make online shopping purchases

* To research and/or check on stocks or investments

For a longer article on this subject, click here.

Have a great day! Wendy Maynard, your friendly marketing maven

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