One problem with the SEO game is there are so many players that it can be hard for a small business to win. But there are many other marketing strategies that can be used effectively to drive business to your website.

Here are a few ideas:

1. Start a blog. On your blog, make sure you include multiple links back to your website.

2. Write articles. Article marketing is a very effective way to establish your position as an expert and create multiple links back to your site.

3. Comment on forums. Always include a link back to your site in your signature. Besides active participants, many people “lurk” on forums to gather information. You never know when a potential customer might click on your website link because they are interested in what you offer.

4. Write testimonials for others. Are there services or products you have tried and liked? Offer to write a testimonial with a link to your website. People love to read testimonials and might read yours and click on your link.

5. Offline strategies. Include your website address in all of your website materials including your business card. Mention it in your presentations, seminars, and on your answering machine.

What other marketing strategies have you used to drive people to your site?

Hugs and success, Wendy Maynard
Your friendly marketing maven
Go Marketing Maven! Small Business Marketing Strategies

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