Marketing…A Non-Negotiable Activity
Last night, I went for a run.
Did I want to go for a run?
No, not really. I wasn’t in the mood. I wanted to sit on my couch and read a book. But I went anyway because exercise is a non-negotiable activity. I know if I want to stay fit and healthy, that I have to exercise.
In the same way, marketing is a non-negotiable activity for the well-being and longevity of your business. Will you want to do it? Not always.
But do it anyway. A long-term commitment to marketing is the best way to keep your company “fit.”
Hugs and success, Wendy Maynard
Your friendly marketing maven
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on September 7th, 2006 at 3:41 am
[...] It’s funny people have this kind of behavior. Today I read an article in Kinetic Ideas, and Wendy blogged about the exact same feelings I’ve been having. It felt good to know that I wasn’t alone. She put things in the exact same way I think about them and connects it to marketing: Last night, I went for a run. [...]
on September 7th, 2006 at 10:05 am
[...] Wendy Maynard suggests that marketing is the answer. And you need to keep your company on a fitness program: …[M]arketing is a non-negotiable activity for the well-being and longevity of your business. Will you want to do it? Not always. [...]
on December 14th, 2006 at 5:33 am
Hi Marvelous Maven,
You are so right.
Whether running your business or running your body, three essentials are necessary: maintenance (keeping the inner and outer workings fine-tuned); motivation (love what you do and love how you look); meditation (focus and reflect upon improvement.)
Our work-body and our physical-body should have a symbiotic relationship.