Market Research: Targeting the Chic Geeks
Sometimes there are other bloggers who are so clever, I just have to share them with my readers. Hayashi over at Design Sojourn has been writing about his “adventures of designing, creating, hacking and remodding my own brand of Cool Mp3 players.”
One of his latest posts defines his target audience - he actually says they are not geeks, but rather techno-philes.
Same thing, Hayashi! Well…I’ll call them Chic Geeks since they appreciate design and are savvy enough to enjoy well-designed products. He has developed several pictures of what they might be carrying:
The rest of the pictures are clever and I think he has hit his target audience right on their not-such-great-haircut heads. Read his post and look at the rest of his pictures here.
By the way, Hayashi, I am posting a link to the Linuxhelp site to help you in your target marketing research. It is the Dating Guide for Geeks (v1.0.0). Since the allure of the opposite sex always helps sell products in one way or another, I think this will help you develop ads for your Mp3 players.
Since I totally and completely agree that in marketing to a target audience you must KNOW your target audience, here are few other places to help in your research on the Geeks (oops…ignore the word geek - we’ll call them: techno-philes).
Famous Geek Haircuts
The Guide for Women Who Want to Date a Geek
The Top 10 Gaming Colleges (you’re sure to find oodles of your target audience here)
Health Problems Related to the Geek Lifestyle
Top 20 Geek Novels (of course The HitchHiker’s Guide to the Galaxy made #1, duh!)
And to end this list, I looked at a number of “Top 10 Movies for Geeks” lists and since I didn’t agree with any of them (and being a bit of a cult/sci-fi movie geek myself), I’m posting my own.
The Maven’s Top 10 List of Geek Movies
1. The Matrix Trilogy
2. Lord of the Rings Trilogy
3. Star Wars Trology
4. Office Space
5. Tron
6. Weird Science
7. Revenge of the Nerds
8. Monty Python and the Holy Grail (ties with Monty Python’s Life of Brian)
9. Napoleon Dynamite
10. Any Star Trek Movie
11. A tie for almost made it into the top 10: X-men, Spiderman, Batman Begins, and Hellboy
Hugs and success,
Wendy Maynard
Your friendly marketing maven
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on October 6th, 2006 at 1:22 am
Haha,
Thanks for the great compliment. Also great links and a great blog extension to my post. Thank you very much!
Oh i like to add, you must not forget Anime movies such as Final Fantasy, Akira, Ghost in the Shell, Spirited Away and Ninja Scroll.
Please keep in touch!
Design Translator aka Hayashi Yoshihide
on October 6th, 2006 at 1:27 am
Industrial Design 103: How to know your target consumer intimately?…
Update 1: Oops sorry forgot to add. The Industrial Design 101 series are about my adventures of designing, creating, hacking and remodding my own brand of Cool Mp3 players.
I’m not a marketing expert here but when ever I consider a new desig…