Your Business Card - A Tiny, But Powerful Marketing Tool
Why do you hand out business cards? Because you hope that your prospect will hang on to it and eventually contact you to purchase your product or service. It reinforces your professionalism and presents your prospect with your contact data in an easy-to-store format.
But wouldn’t it be nice if your business card did more than that? Wouldn’t it be great if it gave prospects specific information about what you do? Instead of a boring business card that simply includes your basic contact information, create a remarkable business card that moves people to take action.
A remarkable business card acts a tiny salesperson for you. It can also be a great resource for referrers and Centers of Influence.
My business card provides all of my basic information, but it includes a lot more. I have my photograph on the front of my card because I want to start building relationships with prospects immediately. A photo is a great way to help people feel like they know you better.
On the back, I have created a series of pull marketing questions. The headline identifies my target audience and asks readers a series of questions. It reads:
Are you an entrepreneur who is…
- struggling to attract a steady stream of clients?
- working too hard to generate new leads?
- ready to make LOTS more money with less effort?
Then, Remarkable Marketing is for you!
Visit www.GoMarketingMaven.com for more info and to sign up for Wendy’s free ezine.
I’ve identified problems that my clients typically struggle with. I introduce them to my program as the solution. My call to action is to get them to go to my website (where they can find a lot more information) and sign up for my ezine.
Because I give a lot more information on my website and in my ezine, I am not trying to sell them anything via my business card. Instead, I am working to get them to take a step toward a relationship with me. Once they sign up for my ezine, they will learn more about me, my personality, the way I approach marketing, and programs and products that I offer.
How can you change your business card to make it remarkable? What will you include on it?
Hugs and success,
Wendy Maynard
Your friendly marketing maven
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on October 5th, 2006 at 12:16 pm
Great advice, Wendy. I always try to stress how important it is to attach something of meaning to your business card, along with something that sets it apart. When networking, try to establish a connection then tie that connection back to your card. It helps people you meet to associate who you are and what you can provide with the card.
Also, making sure it’s an attractive and professional card helps. I’ve found that those with the “$9.99 for 1000 black ink on flimsy stock cards” tend to end up being someone I can’t remember talking to. It may just be a coincidence, but caring about the message their card conveys tends to reflect those that care about their business.
on October 6th, 2006 at 2:24 am
There’s also a conversation about business cards over at Decisive Flow: http://www.simpleandloveable.com/are-your-business-cards-as-effective-as-they-could-be#comment-484
on April 30th, 2007 at 8:40 pm
[...] I’ve never really applied this logic to business cards before, but after reading Kinetic Ideas this morning, I am convinced that business cards are currently not helping people choose you as much as they could. [...]