Steve Jobs, Master of Marketing Introduces the iPhone to the World

Posted in Marketing by Wendy Maynard on the January 9th, 2007

Well, I have to hand it to Apple…the things they make are sure SEXY.

After 2 years in the making, Steve Jobs unveiled the new IPhone this morning. Take a look at the new Apple IPhone at Engadget. Are you drooling yet? ‘Cause I sure am. Scheduled for release in June 2007, Steve Jobs just did an amazing presentation to build the hype around this new and amazingly well-designed, beautiful phone.

It’s got NO Buttons!!! It’s got NO stylus! It’s a camera and a phone and an iPod and an Internet Browser. Holy technology, Batman! All operated with the slide of a finger…

This year, most Mp3 players look like the Ipod - they have ripped off the design and functionality that Jobs’ team created. Most likely, we are taking a peek at the new generation of phone/Internet technology.

I knew it was coming. I just didn’t know it would look this good.

Here is a quick review of the features:

  • 11.6 mm (now that’s thin, baby!)
  • 3.5-inch touchscreen display
  • 2 megapixel cam
  • 4 GB or 8 GB or storage
  • Bluetooth enabled
  • WiFi that automatically engages when in range
  • Quadband GSM radio with EDGE
  • And…it runs OS X with support for E-mail, Widgets, Google Maps, Safari, iTunes, and Yahoo! Mail
  • Cingular exclusive for $499

Veruca Salt is gotta be screaming about this one. “Daddee, I WANT an IPhone!”

Hugs and success,
Wendy Maynard

Your friendly marketing maven

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4 Responses to 'Steve Jobs, Master of Marketing Introduces the iPhone to the World'

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  1. on January 9th, 2007 at 5:49 pm

    [...] Wendy Maynard is in love with the design (and her blog template looks vaguely familiar). [...]


  2. on January 23rd, 2007 at 9:38 pm

    You aren’t the only one in love with the iPhone … I suspect there will be a long line of people with credit cards in hand when it gets released to the public …

  3. Helen Woods said,

    on December 24th, 2009 at 4:21 am

    Hi, perhaps our posting may be off topic but anyways, Having gone surfing about your site and it appears seriously neat. It is obvious that you know the topic and you are passionate about it. We are creating a new site and I am struggling to make it look good, and also provide top quality content. I’ve discovered a good deal visiting your internet site in addition to I anticipate even more quality information and will be returning soon. Many thanks.

  4. Velva Veal said,

    on March 25th, 2010 at 3:59 pm

    yo,

    hmm, thanks for the cool information. I have always had issues with it, but I finally was able to read it on my iPhone. So thanks for that.

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