Sarah Palin winks, blows kisses, gives a “shout out” to the third graders back home who are getting extra credit, and drops the “G” off the end her words. She’s just so cute and folksy.

She actually says things like “Say it ain’t so, Joe!” and “Doggone it”  and “You betcha.” And, she sounds a lot like Frances McDormand playing Marge Gunderson in Fargo. Has she always spoken like this? Or is she just trying to play up her down-home brand appeal?

Palin is certainly creating her own personality brand, but it’s not working with most people. Recent polls show that skepticism of Palin continues to grow.

Though she initially transformed the race with her energizing presence and a fiery convention speech, Palin is now a much less positive force: Six in 10 voters see her as lacking the experience to be an effective president, and a third are now less likely to vote for McCain because of her.

Maybe folksy isn’t the brand that sells for this election…

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