Internet Marketing Strategy - It’s STILL About the Relationships
The Internet offers many, many opportunities to make money by selling your products and services.
Some people choose to sell a low-priced single ebook with just a clever sales page. But they are only going to make a little bit of money by doing this. And once the customer makes a purchase, they are gone forever.
When it comes to building a profitable and sustainable business online, it’s all about creating relationships. To build a loyal list of responsive customers, it’s about making connections. Just like every other kind of marketing.
People want to buy from who you are before they want to buy what you sell.
Think about this concept for a moment.
And then consider the blogs that you visit, the people you communicate with on Facebook, and the the ezines you read. Why do you keep returning?
When you made your last purchase on the Internet, was it from a person or company that you trusted and liked?
For me the answer is “Yes.” I am participating in a cool program run by Laura Roeder. I saw her on Twitter. Then I went to her website. Then I signed up for her video blog and ezine. I listened to what she had to say. And I thought to myself, “Wow, this woman has some great ideas.” Then she offered a program and I slapped down $600 because I felt that I knew her and I like her.
Now I’m in her program and learning quite a lot. That’s the power of the Internet for your business.
If you are like most buyers, you are selective in your buying. You know there are many variation in the same types of services and products.
So you want to be sure that you making the absolute best decision. Especially when it’s a big-ticket item.
And the same thing is true for your customers. They want to make sure that you are the real deal. Once they trust you, they’ll not only make one purchase, but many.
That’s why social media is so incredible - it strips away the facades and quickly connects two people. It starts a dialogue. And ultimately, it builds a tribe of like-minded people.
But you have to have systems in place so that when people come to your website to visit, you can keep the relationship going. Give them something valuable - and keep giving it to them.
Join me on my f.r.e.e call on Tuesday, May 18th and I’ll tell you exactly how you can build exceptional connections with your online community. You’ll learn the right steps to take to reach and engage your target audience to sell more (much more) of your services and products.
Learn more about the call and sign up at: http://budurl.com/k2n5
P.S. You don’t want to miss these tips. Even if you can’t make the call live, sign up to get the recording: http://budurl.com/k2n5
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on May 23rd, 2009 at 1:50 pm
Полностью согласна!
on June 27th, 2009 at 3:36 pm
Right, people do buy from you before they buy what you’re selling, which is why I believe video is so effective. It gives people the chance to see you and get a feel for your personality. I recently added online video to my marketing efforts and I like the results so far. I chose a Free site at http://www.Adwido.com because they actually help target specific keywords to increase targeted customers to your site.
on August 3rd, 2009 at 3:30 am
You’re quite right, video is seriously the way to go!
Annie
on August 28th, 2009 at 12:35 pm
Pleased to see a good marketer.True Selling means buying trust -
http://management-and-business.blogspot.com/2009/08/selling-without-lying.html
on September 1st, 2009 at 1:37 pm
Hi, I think this is just wonderful, thank you!
on September 4th, 2009 at 8:50 am
Great post Wendy
I think this is one of the major dividers between new-gen and old-gen business owners. While stripping away the facade and presenting your true self isn’t for all business people, it certainly helps the business owner connect with potential customers.
If a business owner can present them self as a useful resource of information, and continue to provide bits of their insight (along the lines of another post here at Wendy’s blog, Tiny Spoon Marketing: http://bit.ly/sKBtN), they will be able to capture their visitor’s attention and make an impression. This impression can lead to a subscription, paid membership, comments, collaboration, or sales.
The social web has created a window where business owners can find customers - and connect with them on a personal level, which is crucial when battling against the conglomerate competition.
You should check out the 6 Ways to Position Your Business as a Valuable Resource (http://bit.ly/4Gza3l).
on September 6th, 2009 at 7:23 am
I am working with marketing in Denmark and is searching for inspiration in the digital world. Thanks for inspiration
on September 17th, 2009 at 5:47 pm
Good one Wendy
I like to say people buy from people, bad impression = no sale.
My favorite - Two people meet and one gets sold. Either you sell them or they sell you why they are not buying.
on September 21st, 2009 at 10:55 pm
Hello, this site provides a lot of professional information about heart attack.
on September 23rd, 2009 at 2:57 pm
Yup! Gonna take this into show the boss…
People buy from people - no matter what the product. If you can earn a prospect’s trust, you can earn their business. Relationship Rules!
on September 28th, 2009 at 3:34 am
You are really great in providing stories! Thank you!
on November 3rd, 2009 at 1:35 am
Thanks for sharing, I love reading you should post more often…